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Among the cross-border e-commerce sellers, the latest hottest topic, except for Amazon five, is Amazon's new Coupons (coupon) function on the ad column.
What is Coupons
Coupons is Amazon's electronic merchandise discount which will be updated in different seasons and festivals. It usually appears below merchandise, prompting buyers to receive coupons. From the perspective of buyers, such coupons are very attractive to them, and they also arouse love in China.
(Chinese buyers issued a Amazon Coupons article on the Internet in 2013)
For the seller, the Coupons function can be used to create preferential codes, and can also be grouped, suspended, and cancelled as the advertising function. Coupons adds a traffic entry to the seller, Coupons has a combination of CPC and promotion, and allows sellers to do out - of - station marketing with discounted websites.
How to create Coupons
At present, the seller's store score must be more than 3.5 points to open this function. Coupons can set up less than 90 days and target customers; Coupons can show more directly and intuitively, and better attract customers. When buyers browse the page, they can see the discount information for the first time, and the buyer will deduct the seller's $0.6 if they use Coupons function once a week and make payment successfully.
Create a process
1. Get into the background and click coupon in advertising
2, click create a new coupon in the coupons function
3, search asin or SKU &add products
4, budget & Discount settings
5, schedule & target settings
6, review & submit completion
At present, all the Coupons products on the Amazon front desk are FBA products, and we will take 4 days after setting up to display the Amazon page.
Budget is the discount budget we want to set up, the budget is finished, Coupons will not be displayed on the front page.
Coupons discount coupons don't always need multi page copy. They can be used at the bottom of the product to settle accounts, which is very convenient and can also improve the promotional weight of listing.
How to use Coupons to do marketing
1. Outbound coupons and discount coupons do mail marketing in the station
The discount coupons and new products that interfere with the bundling of sales are sent to old customers. This can achieve a lot of effects:
(1) increase the probability of the bundled sales intervention.
(2) increase the sales and ranking of new listing
(3) make full use of existing resources, save money and have good results.
2. Compared to the advantage of EDM mail marketing outside the station
(1) there are many effective mailboxes, almost 100%
(2) all mailboxes behind consumers have purchased your products, so your brand has a certain impression, and pasting on some products will have great advantages, recommend new.
(3) the rate of mail opening in the station is very high.
23/11/17
Guangzhou flyt express co.,ltd.